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![]() sidebar ad has more impact than a banner ad for at least two reasons: A tall sidebar ad is two to three times larger than a banner ad. You cannot scroll a sidebar ad off the screen like you can a banner ad. With a banner ad, you can scroll just 60 pixels down and the ad is gone. With a sidebar ad, the ad is with you much longer. Because of this increased impact, sidebar ads have higher branding power and a higher click-through rate. A typical sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad. Advertisers will typically pay $1.00 to $1.50 per 1,000 run-of-site impressions for sidebar ad placement. Advertisers pay more for targeted sidebar ads, just like they do with targeted banner ads free web site, Banner Advertising. advertising career
What's caused this accelerated morbidity? After all, the problem with banner ads is the same problem that had already become conventional wisdom two or three years ago, when Suck first declared the banner bullishness that we've clung to ever since. The problem is that people aren't clicking on them! Because all Web users are not falling into a state of buy-now zombification, like Jerry Lewis's landlady in Rock-A-Bye Baby, or the brainwashed teens in Josie and the Pussycats, the entire market must not be working. Through the fog of crushing depression and cheap booze that constitutes any discussion of webvertising, one piece of fake erudition is always sure to come up: "Banner ads? Those things only get, like, point-five percent clickthrough!" advertising career. Banner Advertising
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